In the News: "Frustrated with event ticketing? New ventures try to help"
Frustrated with event ticketing? New ventures try to help
By Jamie Stengle | AP
ARLINGTON, Texas — Event organizers hoping to eliminate ticket scams and huge markups in the secondary market are increasingly turning to companies that use technology to allow fans to buy and resell their tickets while putting caps on prices.
Partnering with such companies allows event organizers to take control of the resale of their tickets. Fans who can’t go can return their tickets, which can be reissued to someone who wants to go, helping ensure that venues are filled with fans.